Here it is:
On the surface, network marketing companies appear to be
thriving communities of consuming customers all happy with
the product that they are consuming and they really are, but
what drives that community of thriving consumers has
absolutely nothing to do with the product itself.
Let’s think about this statement.
Let me ask you a question:
Why did you decided to get started in a network marketing
business?
You don’t have to say anything out loud but answer this
question in your head right now to yourself.
I guarantee you answer is somewhere along these lines “Well,
I started my business because I wanted to make some extra
money and who knows maybe even become financially free.”
Am I right?
Well let me ask you another question now.
When you prospect and talk to leads about your business what
do you talk to them about?
Most likely you try to stick to the corporate script which
inevitable ends up with your prospect asking you questions
about your network marketing companies products or services.
And by the end of the conversation you’ve lost control of
the call and both you and your prospect end up confused
(usually get somewhere between details about your companies
product or service and the compensation plan).
You get of the phone and hope that my some grace of god your
prospect you paid $5 to confuse will decided to join your
business.
Likely story!
Here’s why:
Successful Network Marketing has NOTHING to do with selling
your prospect on your product at ALL!
To the contrary, the only thing that you should EVER talk to
your prospect about is the same thing that got you sold on
your companies business . . . More Money and Financial
Freedom!
You see network marketing is built on financial hopes and
dreams and honestly, if you’re looking for business builders
to recruit into your organization your prospects hopes and
dreams of financial success are the only thing that you
should speak to them about, so they can sell themselves on
it.
As an illustration of this principle think about the
situation this way, if you had equal amounts of your
company’s product in one hand and money in the other which
do you think your prospect would choose?
The top money earners know the answer to that question and
that’s how why make all there money!
Here’s the other shift in perspective that you’re going to
have to make if you want to have ultimate success with your
business and it’s simply a logical continuation on the point
just discussed.
What you think of as your company’s product is NOT its real
product at ALL!
Do you think your network marketing company’s product is its
moon juice or long distance service?
If you do you’re very wrong.
Continuing on from my last point, remember your network
marketing business will not grow if you just push product it
will only grow if you sell people on their financial
dreams.
So if you think about it, your company’s real product is
it’s sales training and marketing system. The better your
company’s marketing system is able to help you generate
sales the better any more quickly you will be able to reap
the financial benefits of your business.
To extend this point further, eventually you’ll want your
downline to do all the work so you don’t have to.
The simpler and more effective the marketing system plus the
strong the training your company provides the easier your
system will duplicate.
If you want to think about it in its most simple form, your
company’s real product is its duplicability.
If you find a system that is easy to duplicate and you can
have your prospect “sell themselves” on their financial
dreams you will have a highly successful network marketing
business.
Your Job is Simple:
Find people that want to attain financial freedom your way
and then shorten their learning curve so that they can go
out and do the same.
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