I am not sure about how things are in other countries, but in the USA, we have several different branches of military services. Each of them have a somewhat different approach, and medium, all to reach a common goal. They are the Air Force, Navy, Marines, Army, and Coast Guard. For this articles purpose, I will exclude the Coast Guard, just because I believe they are in a different boat, and I am not entirely sure how they fit exactly into the military’s equation.
The military is supposed to be our countries protection. From whatever that may be, the various different branches are trained to do just that, protect and serve our country. No matter what branch of the service you are in, you are serving your country. In your business, you should have more than one way to “serve” just as the military does, in an attempt to get more prospects, customers, or clients.
If you are currently only speaking or prospecting leads traditionally, you should listen up. If you are only speaking or prospecting leads online, you should listen up.
Lets first take a look at the Air Force. The air force attacks its enemy from the air. They are supposedly like the smarter bunch of the military, they don’t attack on land. The get to their target very quickly, or more quickly than the other branches. We can look at this as internet marketing. We can gather and meet new people clear across the world, and never have met them. This can be viewed as a smarter approach to marketing, because there is a science involved to marketing online and its the fastest approach.
Next, you have the Navy. The navy attacks by sea, the water. Its a much slower approach, but just like the heavy artillery the ship carries, it can pack a serious punch. We can look at this as the mail. Direct mail marketing is a slower approach, but if done correctly, it can have a serious impact on your business. Not everyone is on the internet, and if you want to run your business effectively, you must be able to accommodate all avenues.
The Marines are a little bit tricky, because they are pretty sneaky in their attacks, which makes me think of them in terms of social media marketing. Social media marketing is where you use attraction marketing skills to socialize inside websites such as Facebook, Twitter, Youtube, and others like that but your main objective is to attract leads. A little bit sneaky, but not so much because your business is apart of you, you are your business, and as you are making friends inside these communities, your interests, your likes, dislikes are going to come up. So sharing your business is not so far fetched.
Lastly, we have the army. You do not have to be very bright or sneaky with the army. The army is alot of times on the front line, and I like to think of them as Gladiators. They just charge right in there, no worries, no cares, just head first. Die hards. To me, this is alot like the old school marketing tactics, which is still important although some people would disagree with me. You can’t be behind your computer all the time, nor can you always be mailing out mail. You will have to go to the grocery store, the movies, the mall and what have you throughout the course of your life, and you just might meet a prospect on the street. I’m not saying you need to be how my up-line told me to be which was to just go out daily and stop people on the street and ask them if they wanted to make more money and invite them to the company’s meeting. I don’t feel comfortable with that, but if you do meet someone out and about, and you build a re-pore with them, there is nothing wrong with sharing your business opportunity meeting and inviting them out.
I hope I have not offended anyone with this article post, this is just merely my opinion, and I have no affiliation with the United States Military.