A Very Interesting Article on The Most Persuasive Word in Marketing…
I have subscribed and unsubscribed to many of internet marketers mailing lists. Probably alot like you guys have too.
Well I read this one guys article the other day by the name of Ben Hart (BenHartMarketing.com) and I liked it so much I wanted to share it with you all.
Read on…
Again, contrary to conventional advertising wisdom, the most persuasive words in selling are not “free” and “new.”
The word “BECAUSE” is far more persuasive.
Why?
BECAUSE this word signals to the reader that you have reasons for making the claims you are asserting . . .
BECAUSE this word instantly lets your reader know that you have facts to back up what you say . . .
BECAUSE this word shows your reader that you have put thought into your letter.
BECAUSE is a great word for building credibility.
The word BECAUSE signals that you have facts to support what you are saying. “Hire me BECAUSE . . .” is so much stronger than just leaving it as “HIRE ME!”
And adding an exclamation mark does not strengthen the argument one bit.
Facts sell. And reasons sell . . . BECAUSE facts and reasons persuade. The word “BECAUSE” tells your reader that the rest of the sentence will be “a reason why” what you claim is true, or a reason why I am asking you to take some action.
If you want to check out the rest of the article Click Here!
Life is like a climb, but the view is GREAT!
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