This new Google +1 is a new feature that Google focuses on sharing website content and recommendations to social connections through Gmail or Gtalk chat lists, Google Contacts, Google+ and other Google platforms that has a social networking capability. It can be compared to its predecessor Google Buzz. Unlike Google Buzz however, the +1 feature does not aim to start conversations and discussions about the content, it just simply recommends and encourages users to visit a certain website or webpage. Sort of something like social bookmarking sites such as Delicious, and StumbleUpon.
The +1 feature is akin to Facebook’s “Like” or Digg’s “Digg It” button. Not only will your Google social connections see your online activities and
favorites, the content will also show how many people “+1’d” which can help you in sifting through search results by going with the more popular sites or the sites with most +1’s. Google +1 is also a way to show your contacts that you like something that you saw on the internet and that they should go and check it out too.
Google’s +1’s ability to recommend a specific search result or advertisement sets it apart from other social bookmarking and website recommendation platforms. It will also increase a website’s search ranking depending on how many +1’s it receives, complementing its relevance to a user’s search topic.
Your +1’d content will be visible to your social networks on Google once they log in to their own Google accounts. They can access your +1 list through your profile, activity stream, and the +1 tab on Google+ or when they make a relevant Google search. When clicked, the +1 button turns blue and the website link and snippet would automatically be posted on your Google stream. Add-?ons for web browsers like Firefox and Chrome are available to make the experience more convenient.
Although websites are only beginning to jump into the +1 bandwagon, the benefits are slowly and steadily becoming more evident and will continue to be beneficial to more websites in the future. The +1 feature can greatly and vastly improve a website’s Google search ranking.
An experiment conducted by SEO Effect – a Dutch company specializing in developing tools to increase website traffic – noted that there was a 20% increase in search rankings when they placed a +1 button on all three of their websites which in turn also increased their site traffic. Google’s +1 can also be applied to AdWords. Generating traffic and having better search result rankings for advertisements can be attained through +1. This enhancement will help users determine whether your ads and search results are relevant to what they’re looking for. For website owners, this could shift the focus of the marketing and promotions that they do for their sites. Instead of simply “putting the name out,” you could aim to make your site more social or communal to make it more conducive to sharing content and making recommendations.
The concept of the +1 button is simple. It may be compared to other social networking platforms’ methods of recommending websites but +1 goes over and beyond their capabilities. Google’s +1 function can affect a website’s search ranking based on recommendations from users. With the right strategy and a wide social network, a website can generate site traffic just by simply adding a +1 button on a webpage or specific content.
Get Your FREE Report On Google Plus 1 here: http://www.JasminAnderson.com/Plus1