There is a saying out there that says “Market to all the folk, you’ll go broke…market to a niche, you’ll be rich.”
This is a very important concept that marketers need to understand, that alot of times is overlooked. We all understand, that when you first join your network marketing business, or business in general how excited you are. You start to think of all the money you will make, what you are going to do with it, who you’re going to spend it on, and how your life will be made better as a whole. However, it is very easy to forget that everyone is not your target audience, and if you are marketing online, like I sure hope you are, you want to market to a very specific group of persons.
A mentor once told me that in order to be successful with marketing, you must have or create your “USP”. Unique Selling Proposition. Because when a person buys a product from you, when a person joins you in business, they aren’t joining that company per sey, they are joining you. They bought a product or joined you in business because they like you. You are always selling you before your MLM business or product every day of the week. So you must create your USP.
And all the USP is how are you going to stand out from your competitors, why should someone join you in business versus another upline leader. What are you going to do special for them? How are you going to help them? How are you going to make doing business with you better than with someone else? And this is important. It sets you aside from everyone else, but you must zero in on what that is for you, and who your target audience is.
Say you are a a middle aged woman, who has lots of offline experience in MLM, and has recently figured a few things out online, and so now your target audience could be to those “old school” marketers who know next to nothing about marketing online, and how you were once them, and can show them the way. Maybe you have a ebook, or a video on the first steps they should take to establishing a brand for themselves. Whatever the situation is, you must sit down, and figure out who you are talking to, and write your articles, emails, sales copy to that one specific person (target audience) and you will have much more positive results than you trying to reach the masses.
You will be able to establish a better connection with your list once this is achieved, and receive higher conversion rates. But if you keep trying to market to everyone, you are really marketing to no one. You must zero in on a specific group, and go deep with them. Speak about the experiences that you have had that they too have possibly had and connect with your readers. Without specifying who those folks are, you will not be able to do that as effectively as you could.
